Driver Business Institute

Your Drivers Are Failing. We Fixed That.

Financial literacy training + live software, delivered to your drivers as a carrier benefit.

See the Numbers for Your Fleet
ontherevenue.com
The Problem

Owner-operators fail at an alarming rate.

85–90%
of new owner-operators fail within 2 years
$12,799
average cost to replace a single owner-operator
#1 Cause
poor financial management, not driving ability
Source: OOIDA / industry analysis, 2024
The Hidden Cost

Driver churn is one of your largest controllable expenses.

Your Fleet, Today

Fleet size100 contract drivers
Avg. annual churn (industry)~15 drivers
Cost to replace each driver$12,799
Annual churn cost$191,985
→
If DBI keeps one driver from failing per month, it pays for itself many times over.
$63,995
saved annually — retain just 5 more drivers/yr with DBI
Root Cause

It's not that they can't drive. It's that nobody taught them to run a business.

What's Failing ThemWhat DBI Gives Them
Don't understand how to read their settlement
Clear breakdown of their real net pay
No system to track fuel costs vs. revenue
Real-time fuel tracking tied to trips
Unaware of tax obligations until it's too late
Estimated quarterly tax planning
No cash reserve strategy for slow weeks
Budgeting tools built for the road
Treat gross revenue as take-home pay
Financial coaching from someone who drives
The Solution

Driver Business Institute

The only program that combines a live financial management app with hands-on business coaching — sold directly to carriers as a driver retention benefit.

Layer 1

OTR App

Drivers get the OTR On The Revenue app free — tracking settlements, fuel, trips, budgets, and taxes in real time.

Layer 2

Live Training

Financial literacy coaching delivered in person or virtually — by an active owner-operator who lives the same life.

Layer 3

Carrier Partnership

You enroll drivers. We handle the education. You keep more drivers, longer.

How It Works

Simple for carriers. Transformative for drivers.

01

Carrier Enrolls

You commit to a minimum cohort of drivers on an annual contract.

02

Drivers Onboard

Each driver gets free access to the OTR app and a welcome session.

03

Training Begins

Cohort sessions: financial literacy, settlement reading, budgeting, taxes.

04

You See Results

Fewer failures. More stability. Better retention metrics — measurable.

The Tool

OTR On The Revenue

A Progressive Web App built specifically for owner-operators — available on any device, no download required. ontherevenue.com

Settlement Tracker

Break down every settlement line by line

Fuel Log

Track cost per mile across every fuel stop

Trip Manager

Log loads, miles, and revenue by trip

Budget Planner

Weekly/monthly expense planning on the road

Tax Estimator

Quarterly estimated tax calculations

DOT Clock

HOS tracking integrated with trips

Net Worth Tracker

Assets, liabilities, and equity — live

Reports Dashboard

Visual summaries of financial performance

The Curriculum

What drivers learn — and apply immediately.

01

Reading Your Settlement

Every line item decoded. Drivers learn what they're actually earning — and what's being taken.

02

Cost Per Mile Mastery

Fuel, maintenance, insurance, deadhead — knowing your true CPM is the difference between profit and loss.

03

Cash Flow on the Road

How to manage inconsistent income, build a reserve, and never get caught short between loads.

04

Tax Strategy Basics

Estimated quarterly payments, deductible expenses, and how to avoid an end-of-year surprise.

05

Running a Business, Not a Truck

Mindset shift: treating the truck as a business asset with a real P&L, not just a job.

06

Using OTR to Stay Accountable

Live walkthrough of the OTR app — drivers leave knowing how to use every module.

Delivery

We meet your drivers where they are.

Most Effective

In-Person Cohort

Bryan Brooks travels to your terminal. Full-day or half-day sessions with your driver group. High engagement, immediate Q&A.

  • Minimum 10 drivers per session
  • Includes OTR app onboarding
  • Certificate of completion
Most Flexible

Live Virtual

Interactive video sessions — same curriculum, no travel required. Ideal for distributed fleets or ongoing cohorts.

  • Scheduled in time zones that fit driver schedules
  • Recorded for rewatch
  • Includes OTR app walkthrough
Accessible

Self-Paced Module

Drivers complete training on their own schedule. Built around the OTR app modules. Great for onboarding new drivers continuously.

  • Always-on access
  • Progress tracking via OTR
  • Pairs with live kick-off session
Investment

Simple pricing. Undeniable ROI.

Cohort Annual License — per driver, per year, minimum 100-driver cohort.

What's Included

  • OTR app access for every enrolled driver
  • Initial training cohort session
  • Quarterly check-in sessions
  • Driver onboarding support

*Pricing determined by fleet size. Contact for a custom proposal.

ROI at a Glance

$12,799Cost to replace 1 driver
5+/yrDrivers retained with DBI (est.)
$63,995Annual savings (5 drivers) — well above DBI's annual investment
Why Now

Nothing else on the market does what DBI does.

Feature CarriersEdge OOIDA Truck to Success DBI
Financial literacy curriculum✓✓✓
Live app for drivers✗✗✓
Sold to carriers as benefit✓✗✓
Instructor who drives OTR✗✗✓
Real-time financial tracking✗✗✓
Cohort model / fleet pricing✓✗✓

DBI is the only program that combines a live financial app with coaching sold to carriers.

Let's Talk

Let's run the numbers for your fleet.

One conversation. A custom ROI projection built around your actual driver count and churn rate.

Email Bryan Brooks
Bryan Brooks Founder, DBI / OTR On The Revenue
support@ontherevenue.com  |  ontherevenue.com